TikTok is testing interest-based ad targeting.

TikTok wants to prove it’s an effective ad platform — quickly. TikTok’s ad platform, available in beta to a select range of agencies, is testing interest-based targeting, custom audience and pixel tracking, according to four advertising executives. Those options are in addition to targeting by age, gender, location, operating system and network on the device. Sales leaders at the short-form video app have been telling agencies they plan to release this beta version of its self-serve ad platform more widely in July, sources said. (Adweek first reported plans […]

Prince Harry and Meghan Markle’s Instagram account breaks record within six hours of launching

Prince Harry and Meghan Markle’s new Instagram account has broken the record for the fastest time to achieve1, 000,000 followers on Instagram.The account, named sussexroyal, was set up on Tuesday 2 April and reached the one million milestones in only five hours and forty five minutes. Since then, the account following has doubled, and currently […]

Data on 540 million Facebook users exposed

Detailed info concerning more than 540 million Facebook users was left publicly visible for months, a security firm has found.UpGuard found the large cache of information on unsecured Amazon servers used by a Mexican social media firm. The information came from visitors to Cultura Colectiva’s Facebook pages and included account names, ID numbers, comments and reactions.Facebook said the data had currently been removed from the servers.Cultura Colectiva said the information it amassed came […]

Facebook demanding Some New Users’ Email Passwords

Mark Zuckerberg admitted recently that Facebook doesn’t have a ‘strong reputation’ for privacy. An odd new request for personal information probably won’t help with that rep. Just two weeks after admitting it stored hundreds of millions of its users’ own passwords insecurely, Facebook is demanding some users to fork over the password for their outside […]