TikTok wants to prove it’s an effective ad platform — quickly.
TikTok’s ad platform, available in beta to a select range of agencies, is testing interest-based targeting,
custom audience and pixel tracking, according to four advertising executives. Those options are in addition to targeting by age,
gender, location, operating system and
network on the device. Sales leaders at the short-form video app have been telling agencies
they plan to release this beta version of its
self-serve ad platform more widely in July, sources said. (Adweek first reported plans for a biddable option and more targeting in February.)
Continue reading “TikTok is testing interest-based ad targeting.”
With these updates to its ad system, TikTok
is trying to draw in marketers who have an interest in the app however cautious of its
performance. in a March
Digiday+ survey of 231 media buying executives,
respondents ranked TikTok as the platform with the least effective audience
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Prince Harry and Meghan Markle’s new Instagram account has broken the record for the fastest time to achieve1, 000,000 followers on Instagram.
Continue reading “Prince Harry and Meghan Markle’s Instagram account breaks record within six hours of launching”
The account, named sussexroyal, was set up on Tuesday 2 April and reached the one million milestones in only five hours and forty five minutes. Since then, the account following has doubled, and currently stands at 3.3 million followers.
Detailed info concerning more than 540 million Facebook users was left publicly visible for months, a security firm has found.
UpGuard found the large cache of information on unsecured Amazon servers used by a Mexican social media firm.
The information came from visitors to Cultura Colectiva’s Facebook pages and included account names, ID numbers, comments and reactions.
Continue reading “Data on 540 million Facebook users exposed”
Facebook said the data had currently been removed from the servers.
Cultura Colectiva said the information it amassed came from interactions with users via its various Facebook pages. All the same info would be available to anyone that looked at those public pages, it added.
Mark Zuckerberg admitted recently that Facebook doesn’t have a ‘strong reputation’ for privacy. An odd new request for personal information probably won’t help with that rep.
Just two weeks after admitting it stored hundreds of millions of its users’ own passwords insecurely, Facebook is demanding some users to fork over the password for their outside email account as the price of admission to the social network.
Continue reading “Facebook demanding Some New Users’ Email Passwords”
Facebook users are being interrupted by an interstitial demanding they provide the password for the e-mail account they gave to Facebook once signing up.